Professional Experience

Built and shipped two production multi-tenant SaaS platforms (OpenChair and OpenTradie) end-to-end as a solo operator, replacing the output of eight specialised roles.

• AI Features

  Shipped 50+ AI features including AI voice receptionist, vision-based recommendations, AI growth coach, smart scheduling and business intelligence narratives

• Architecture

  Designed multi-model orchestration across six LLMs via OpenRouter with prompt caching (90% cost reduction) and Langfuse eval frameworks

• Full-Stack Delivery

  89 tRPC routers, 12+ third-party integrations, web and native mobile across 130+ screens to App Store and Play Store

• Infrastructure

  221+ database migrations, 68+ row-level security policies, CI-gated deployment pipelines and production observability

Owned vision, strategy and P&L for the Consumer & Real Estate portfolio. Led a 21-person cross-functional organisation, consolidated four business units into a unified product function, and integrated two acquisitions (Rita, Plezzel) into the platform.

• GenAI Integration

  Spearheaded delivery of the company's first commercial GenAI integration (Claude Sonnet), defining unit economics and building the investment case

• AI Governance

  Established AI governance frameworks enabling scaling from zero to 10 production AI features in a regulated data environment

• Platform Modernisation

  Led complete rebuild of flagship web application, driving 20% MAU increase and 730% mobile channel growth

• Commercial Impact

  Architected tiered pricing delivering material ARR growth; reduced churn by more than 30%

• Enterprise Delivery

  Partnered with CBA, NAB, ANZ to co-design product enhancements across thousands of active enterprise seats

• Crisis Response

  Launched GoVal and ValAssist during the pandemic, protecting millions in at-risk revenue

• M&A — Rita

  Led product integration of AI-powered lead gen startup with AI 2-way SMS prospecting. Assumed full product ownership following a leadership transition, grew userbase and revenue significantly, and built the GenAI product strategy

• M&A — Plezzel

  Led product integration of digital advertising platform. Replatformed the product and achieved substantial market share growth

• Lead Generation & GTM

  Built give-to-get lead generation funnel applications from zero, creating a new product category connecting consumer property tools to agent lead workflows. Established GTM, SEO and CRO as portfolio-wide disciplines

Led product across a multi-platform portfolio: RP Data flagship rebuild, OnTheHouse consumer portal and Cityscope commercial property research. Drove significant CSAT improvement and material revenue uplift. Mentored Senior PMs, elevating two into leadership roles.

Managed the RP Data property research platform, leading the initial phases of platform modernisation and building enterprise relationships with major banks and brokers.

Product specialist managing regional product delivery and stakeholder engagement across banking and payments.